Mobile Friendly Websites

74% of Consumers Require Mobile Friendly Websites: Google Research

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Websites that aren’t mobile-friendly annoy users and that’s bad business. Consumers are doing more on mobile devices, including shopping and product research; when they do, users look for content to meet their on-the-go needs.

A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device.

Almost three-quarters of respondents said they are more likely to revisit a mobile-friendly site. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site to meet their needs.

friendly site. Users are five times more likely to abandon the task they are trying to complete if the site isn’t optimized for mobile use, with 79 percent saying they will go back to search and try to find another site to meet their needs.

“An Excellent Mobile Site is not just Important, it’s a MUST”

 

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Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly.Worse still, many fans of the brand are disappointed in the company

Consumers Are More Likely to Buy Online When The Site Meets Their Mobile Needs

Unfortunately for e-commerce stores, 61 percent said they are likely to leave if the site isn’t mobile-friendly.Worse still, many fans of the brand are disappointed in the company itself if the mobile experience doesn’t meet their expectations.

Fifty-five percent of respondents agreed, “A frustrating experience on a website hurts my opinion of the brand overall.”  So what, exactly, are consumers looking for in a website accessed from a mobile device?

•    Site speed – loading time of 5 seconds or less

•    Big, mobile-friendly buttons

•    Limited scrolling and pinching

•    Quick access to business contact information

•    “Click to call” access to phone the business

•    Links to the company’s social media profiles

Usability and design features matter. Mobile users indicated they are most looking for (in order of priority):

•    Information in just one or two clicks

•    A search bar that is easy to find and use

•    A site that fits the small screen

•    Clean and efficient design

•    An option to visit the non-mobile site

•    The ability to save information for later

•    Big, finger-friendly buttons

•    Non-scrolling forms with a limited number of fields

•    A “click to call” button

•    One-direction scrolling, either horizontal or vertical, but not both.

Most Popular Uses?

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How Mobile-Friendly is Your Site?

We can add auto detection software to your site which will identify the device that your customer is viewing your site on.  It will then either automatically display the appropriate version (either mobile site or offer your app for download) or will invite the customer to decide whether to view the full web version – you can decide…

Our mobile websites simplify your web content and allow a fast, user rich experience for your mobile audience.

Please contact us for further information.