What is Affiliate Marketing?

affiliate_marketing_mallorca_london_marketing2Affiliate marketing is ‘performance-based marketing’- you offer your products and services for experienced online marketeers to sell for you for a commission per sale.

These ‘Marketeers’ are called ‘Affiliates’ and they refer traffic (customers) to your site and earn commissions on completed transactions or leads. Affiliates can drive traffic from multiple sources: Via websites, social media statuses, search engine marketing, even via telephone. The affiliate’s goal is simply to get qualified consumers to your site.

The affiliate earns commission once the consumer completes an action on your site. This action is defined by you, and could be anything from signing up for a newsletter to completing a purchase.

Commission also takes various forms…

The affiliate could earn a fixed payment for referring a lead, or a percentage of sales for referring a transaction.

Click on the diagram below for a larger version that shows how the process works:

affiliate_marketing_mallorca_londonOur Work

We match your products and services with the most appropriate affiliate network i.e. we find the best marketeers to sell your products and then we set up and manage your account for you.

We set up ‘tracking links’ (to identify which marketer has forwarded a customer to your site) and automated commission payments to affiliates once their work has been completed.

We also provide the banners and promotional marketing material to provide to marketeers in order for them to sell your products and services.

We set up ‘tracking links’ (to identify which marketer has forwarded a customer to your site) and automated commission payments to affiliates once their work has been completed.

We also provide the banners and promotional marketing material to provide to marketeers in order for them to sell your products and services.

 

Please see below an example:

example_affiliate_marketing_mallorca_london

Urban Vibrant is an affiliate marketer and is advertising ‘Groupon’ – when a prospective customer clicks on the Groupon banner they will be sent to Groupon and the link will have a tracking number with something like www.groupon.com/4567.

Groupon will then identify that Affiliate Marketeer number 4567 sent them that customer. 

If the customer that was sent to Groupon then purchases something from Groupon, a commission payment from that sale will automatically be paid to the Affiliate Marketeer.

If the customer that was sent to Groupon then purchases something from Groupon, a commission payment from that sale will automatically be paid to the Affiliate Marketeer.


Our work includes:

– Sourcing of the best Affiliate Marketeers

– Tracking Codes

– Commission Payment Set Up

– Affiliate Members Area

– Marketing Material for Affiliates (Banners, Information PDFs, etc.)

We then report each month to you how many visitors have been sent, sales from Affiliates and commissions paid.

Please contact us for further information to see how Affiliate Marketing will work for your company.